Why should businesses blog?
Blogging is a very valuable tool that allows businesses engage with customers and potential customers, which creates a two way conversation. Its an easy to use stand to connect your business with your customers through sharing relevant and timely information. It encourages interaction with your customers through feedback and comments. Blogging is a direct communication path to your customers. Blogging will increase customer relationships and your sales. It is a lot cheaper for a business to keep their current customers, rather than search for new ones, so why not use blogging to keep in touch, give your customers the opportunity to learn new things about your business and the chance to comment. It also creates free public relations, get some great press through blogging! Why wouldn’t any business want that?
Your blog will fuel search engine optimization. Excellent blog content will maximize your SEO giving you the option to beat your competitors in the search engine result page, using key words, with topics and categories that you want your business to be associated with in the SEO. Blogging regularly will automatically increase your search keywords and having these keywords and topics on the blogs are a good way for search engines to find the blogs for these words. But remember, having keywords and topics isn’t all what it takes to have a successful SEO strategy, it also requires research and planning. Businesses should use UberSuggest to get great ideas for keywords. Try it out and see how you feel about it now! This interesting post gives ‘The 10 basics of blogging SEO‘ for new learners, surely to help out for first time business bloggers. Its a very helpful marketing strategy page guiding you through blogging and SEO.
Why blogging is good for business.
Businesses don’t have to be graphic designers to create a blog, there are simple blogging platforms out there, just like WordPress! WordPress is very people friendly and it does not require any high skills, just a creative mind! This is why blogging is good for businesses as it is so simple to use. It creates a buzz and increase staff morale in the workplace as it generates talk. Blogging gives your company a voice, so its highly recommended that companies blog. It is an fantastic way to talk about new products, services or to comment on new topics.You can tell your brand story through blogging. It is a great way to offer insight into your company and let your customers in. It lets your company shine and shows people what you are all about and it can be fun, energetic and exciting to blog each week!
Here is an example of a business blog that is simple, yet makes a statement.
5 good reasons why blogging is good for the marketing soul. This is marketing news that give valid reasons why blogging is good, in fact you’ll eventually get addicted to blogging. You won’t be able to stop!
Wanna learn more… Read this article ! According to this article blogs will change your business. This is a fun, humorous and good article that will definitely capture your attention. Leave me know what you think about it!
May I add that YouTube videos are great for information and are difference because you don’t have to read all the time. I am always on you tube and came across this immense video on why businesses should blog. It is a simple tutorial stating the main points why businesses should blog!
The power of blogging is strong, so if your business does not currently run a blog…. you know what to do!
Blogging for business