Re-marketing- a useful tool for marketing? or cyber stalking?

WHAT IS RE-MARKETING?

Re-marketing lets marketers reach potential customers that have previously visited the site and show the potential customer ads across the web or when they use a search engine like Google.

Re-marketing explained

Google Re-marketing is the perfect way to understand re-marketing. Check out this Youtube video I came across on Google marketing. This will give you a better understanding and is very interesting and effective and extremely short. ENJOY!

So, you’ve been thinking about Netflicks, done your research, checked out their website a few times, but went back to Facebook. But now…… a Netflicks ad on the right side of your Facebook page is looking at you, encouraging you to go back on there website and purchase Netflicks.

Netflick’s example of Re-marketing

The dress you looked on Missguided a few weeks ago, and went back of the site. You’ve seen them, but you see them again through re-marketing when they pop up Facebook when you log on. 

Misguided Ad on Facebook

 Is this a useful marketing tool or cyber bullying?

Personally I think its a useful marketing tool, its a clever way to get customers back to your site. Customers might think of it as cyber stalking, but in a marketing world, where sales are vital, you know i’ts a gifted tool because when customers leave the website without buying anything re-marketing helps the marketers to connect with these potential customers again. A tailored message can be sent to that customer through an e-mail. Re-marketing will encourage the customers back to the site, to hopefully make a purchase.

• Twitter, the social network is also a fan of re-marketing.  This is an excellent article on Twitters newly released ways to communicate with the target audience effectively. Find it here.

Customers need to understand re-marketing and how creative it is, instead of thinking they are being stalked and its creeping them out.  This is a blog that will help customers with their issue of re-marketing being creepy, or a stalking factor. ‘Does re-marketing make you a creepy stalker?’

No its not creepy, its genius! 

I also post lots of interesting up to date news on digital marketing on my Facebook page, which could contain further more information and videos on Youtube! Don’t by shy and give me a like 😉 FACEBOOK!